
TYPES OF STRATEGIES SEO AGENCY OFFER
Hello there! Do you want to hire an SEO agency? And you want to understand the SEO they offer and what to expect from them. Then meticulously follow me as I discuss the types of search engine optimisation services.
However, let us have a basic understanding of SEO and SEO agency before we discuss the types of SEO
WHAT IS SEO

SEO, or search engine optimisation, is optimizing your website to improve keyword rankings and increase organic traffic from search engine results pages (SERPs).
Also, to rank a website on the first page of Google’s search results, you need to be acquitted with SEO tools and SEO strategy. This will result in changes on the website and desired landing pages for Search engine optimisation for digital marketing and cloud platform keywords.
Search Engine Optimisation SEO is a brand awareness SEO strategy that helps improve your site’s visibility on Google and other search engines.
Search engine optimization is an SEO strategy that helps your business have online visibility in search engine results on Google.
Moreover, engage in keyword research related to your business, and a map with three listings appears underneath it (also known as a map pack). An SEO specialist can help you grow your business by having competitor analysis in other to give you an edge in enterprise SEO
WHAT IS SEO AGENCY

An SEO agency performs search engine optimisation, using on-page and off page SEO strategies and tactics to increase a web page’s search engine rankings. In addition, SEO specialist is involved in SEO marketing results in google rankings using SEO tools.
The goal of search engine optimisation (SEO) is to grow a company’s online visibility in search engines like Google, Bing, and Yahoo and drive relevant traffic to its website. SEO agencies Australia is involved in digital marketing that entails effective SEO strategy.
Moreover, your website should be designed with the sole intention of attracting potential customers. These potential customers are interested in learning more about your goods or services. If this isn’t taking place, there might be a problem with the content or structure of your web pages.
Best SEO agency Australia helps with link building and search engine ranking for search result and rate your website on the first page of search engine optimisation. SEO agency Australia works with SEO experts that aid local SEO in the digital marketing agency
TYPES OF SEO STRATEGIES SEO AGENCY OFFER
We will briefly discuss eight types of SEO, their description, and their advantages.
1. White-Hat SEO

White-hat SEO is an SEO process that aligns with major search engines’ terms and conditions, such as Google. It improves your SEO ranking on the Search engine results pages while regulating the integrity of your website with the search engine terms.
White-hat SEO strategies are the best way to create a successful SEO campaign. Here are a few white-SEO practices that award winning SEO services follow strictly for increased website traffic:
· SEO professionals use quality keywords, descriptive meta-tags
· Provide quality professional SEO services and content to the website’s relevant online users
· SEO company makes your website easy to navigate
2. Black-Hat SEO
Black-hat SEO exploits weaknesses in Google search results to increase SEO ranking. On the other hand, a professional SEO team uses paid ads, google ads, keyword stuffing, cloaking, etc., to get ahead in the search engine marketing results.
These customised SEO solutions give instant results but can impact your website negatively if detected by Google. Hence, award winning SEO agency avoid black hat SEO.
3. Gray-Hat SEO
It’s an SEO organic marketing strategy that’s riskier than white-hat SEO. That’s because the gray-hat SEO campaigns belong neither to the white-hat nor black-hat category, as the terms and conditions regarding the issue are unclear.
However, using gray-hat SEO practices will not result in a site ban from search engines. On the contrary, top SEO companies know that gray-hat SEO practices can save your website traffic.
Although the SEO agency is aware of the negative consequences, which will help you adopt fair SEO service.
4. On-Page SEO
On-Page SEO is the SEO efforts of optimizing web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements. SEO specialists use this to improve google ranking and user experience. SEO for on-page factors includes
· They write informative, relevant, and engaging content for your website’s users while optimizing for search engine bots,
· They utilize HTML tags to emphasize significant sections of your material
· They check for broken links or content duplication.
· They reduce the file size of images.
· They structure the URL for many pages to ensure they are clear.
5. Off Page SEO
SEO agency uses off site SEO for all the SEO work done outside your website to help it rank higher in Google’s search results. It includes getting good social media paid ads, google ads. It also includes getting clients to give good reviews on online platforms and link building from credible websites in the same field as you.
6. Technical SEO
The primary goal of the SEO agency for using technical SEO is to assist Google’s bots in successfully crawling, interpreting, and indexing your web pages.
7. Local SEO
SEO agency use local SEO strategy for local businesses, one of the essential types of SEO. It helps the business become more visible in local search results on Google. Local SEO allows companies to reach local customers by analyzing their behavior through many searches.
SEO agencies use this strategy to allow local businesses to rank higher in search results. This, in turn, helps grow your business and increase traffic to your website.
8. Ecommerce SEO
E-commerce SEO is one of the best ways to get organic traffic by paid search, but the SEO cost is much less. Top SEO agency help to create your online store using e-commerce SEO to rank higher in search results.
CONCLUSION
SEO agency offer the above SEO strategies to improve your website traffic on search engine rankings. This results in increased leads and sales, profits, and more ROI for business development in digital marketing.